How to Boost SEO For a Shopify Store - Comprehensive Guide

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How to Boost SEO For a Shopify Store – Comprehensive Guide

Do you want to boost your Shopify store SEO? If so, you’re in the right place. In this comprehensive guide, we’ll show you how to do just that. But first, let’s start with the basics. SEO is short for search engine optimization. It’s the process of improving the visibility and ranking of your website in search engine results pages (SERPs). 

There are several factors that go into SEO, but the two most important are on-page and off-page SEO. On-page SEO refers to optimizing your website’s content and structure, while off-page SEO refers to promoting your website through link building and social media. 

Both are important for a successful SEO strategy, but in this guide, we’ll focus primarily on on-page SEO. So, if you’re ready to learn how to optimize your Shopify store for better search engine visibility, keep reading. 

In this guide, we will be covering the following:  

  • What is Shopify SEO? 
  • Why is Shopify SEO important? 
  • Top 8 Shopify SEO Strategies to Improve Ranking on Google. 
  • How SEO Tricker Helps You Boost Your Shopify Store Ranking. 
  • Frequently Asked Questions About Shopify SEO. 

By the end of this guide, you’ll have all the knowledge you need to optimize your Shopify store for better SEO. So, let’s get started. 

What is Shopify SEO? 

Shopify SEO is the process of optimizing your Shopify store to rank higher in search engine result pages. The higher your store ranks, the more likely people will find and purchase from your store. 

When doing SEO for an online store, the process is a bit different from other types of SEO. The main difference is that with an online store, you’re not just trying to rank for one or two keywords but rather for hundreds or even thousands of product pages. 

This can be daunting, but luckily, there are many SEO techniques and tools that can help. For example, to increase your store visibility, you can use Shopify’s built-in SEO features, such as title tags and meta descriptions. You can also use apps from the Shopify app store, such as Yoast SEO, to help with your on-page optimization.

Why is Shopify SEO Important? 

There are a number of reasons why Shopify SEO is important. Perhaps the most important is that it can help you increase sales and revenue. After all, if your store is not visible on search engine results pages, people are less likely to find and purchase from your store. 

SEO can also help you build brand awareness and credibility. When people see your store ranking high in search results, they’ll be more likely to trust your brand. This can lead to more sales and repeat customers. 

And finally, SEO can help you save money on advertising. If your store ranks high in search results, you’ll get free organic traffic from people searching for the products you sell. This can save you a lot of money on paid advertising, such as Google Ads

In short, Shopify SEO is important because it can help you increase sales, build trust and credibility, and save money on advertising. 

Top 8 Shopify SEO Strategies to Improve Ranking on Google 

Now that we’ve answered the question “what is Shopify SEO?” It’s time to get into the nitty-gritty and show you some of the best Shopify SEO practices. 

1. Conduct Keyword Research 

One of the most important aspects of Shopify SEO is keyword research. Keyword research is the process of finding and using relevant keywords to optimize your store and improve your ranking in SERPs. 

There are different ways to do keyword research, but one of the easiest is to use the Google Keyword Planner. The Google Keyword Planner is a free tool that lets you see how often people search for certain keywords. To use the Google Keyword Planner, simply enter a few relevant keywords into the tool and see what comes up. You can then use the data to determine which keywords to target in your store. 

2. Use Keyword-rich Meta Titles and Descriptions 

The second most important on-page SEO factor is your website’s meta titles and descriptions. These are the first things people see when they find your store in search results, so it’s important to make them keyword-rich and compelling. 

To edit your title and description, go to Online Store > Preferences in your Shopify admin. In the Title field, include your main keyword and make sure it’s front and center. The closer to the beginning of the title, the better. In the Description field, include your main keyword as well, but also make sure to write a compelling description that will entice people to click through to your store. 

3. Add Keywords to Your Content Pages 

Now that you’ve optimized your titles and descriptions, it’s time to move on to your product and collection pages and add relevant keywords. 

One of the best places to add keywords is on your homepage, product pages, and product collection pages. These are all important pages that you want to rank high in search results, so make sure to include relevant keywords throughout the pages. There are some other things you can do to optimize your product pages, including: 

  • Use high-quality product images 
  • Add customer reviews 
  • Include product videos 
  • Add alt text to your images  

4. Optimize Your Blog Posts 

Another great way to improve your Shopify SEO is to optimize your blog posts. Your blog is a great platform to show your expertise and build trust with potential customers. 

To optimize your blog posts, start by including relevant keywords in your titles and throughout your content. You should also include images and videos, as these can help improve your ranking in search results. In addition, you can also take advantage of social media to promote your blog posts and reach a larger audience. 

5. Optimize Your Site’s Navigation 

Your website’s navigation is one of the most crucial aspects of your site, both for users and search engines. Well-organized navigation can help users find the information they’re looking for quickly and easily. In contrast, poorly organized navigation can make it difficult for users to find what they need. 

Google also prefers to rank websites that have well-organized navigation. To optimize your navigation, start by ensuring all of your links are clear and easy to understand. You should also organize your links in a way that makes sense for users. 

6. Optimize Your Website Speed 

Website speed is another important factor when it comes to Shopify SEO. Google has stated that website speed is a ranking factor, so it’s important to make sure your site is as fast as possible.  

There are several things you can do to increase your website speed, including: 

  • Use a content delivery network (CDN) 
  • Optimize your images 
  • Minimize your code 
  • Enable browser caching 

 7. Use Google Analytics 

Google Analytics is a free tool that allows you to track your website’s traffic and performance. It’s a valuable resource for understanding how people find your site and what they do once they get there. 

To set up Google Analytics, you’ll need to create a Google Analytics account and add the Google Analytics tracking code to your Shopify theme. 

 8. Promote Your Store 

In addition to optimizing your website, you’ll also want to promote your store to reach a larger audience. There are a number of ways to do this, including: 

  • Submit your website to directories 
  • Add your website to your email signature 
  • List your website on business listings sites 
  • Promote your website on social media 

How SEO Tricker Helps you Boost Your Shopify Store Ranking  

SEO Tricker is a leading provider of SEO services. We specialize in helping Shopify stores improve their ranking in search results. Our SEO process starts by conducting a thorough audit of your Shopify website to identify any areas that need improvement. Once we’ve identified the areas that need work, we’ll develop a custom SEO plan to help you improve your ranking and visibility in search results. 

In addition to our Shopify SEO services, we also offer many other services to help improve your Shopify store, including: 

Plus, we use the latest techniques and tools to help you improve your Shopify SEO. Contact us today to learn more about our Shopify SEO agency and how we can help you boost your Shopify store ranking. 

Frequently asked questions about Shopify SEO. 

How Long Does It Take To See Results From Shopify SEO?

The time it takes to see results from Shopify SEO depends on many factors, including the competitiveness of your industry, the quality of your website, and the strength of your SEO campaign. Generally, it can take anywhere from a few weeks to a few months to see results from Shopify SEO. 

Does Shopify Product Type Affect SEO? 

No, the product type does not affect Shopify SEO. Shopify’s platform equally supports all product types. 

How Important Are Product Reviews for Shopify SEO?

Product reviews can be helpful for Shopify SEO, but they are not required. Product reviews can help improve your website’s conversion rate, indirectly improving your SEO. 

Can I Rank My Shopify Store Without SEO? 

It is possible to rank your Shopify store without SEO, but it will be very difficult. Search engine optimization is a necessary part of any marketing campaign and should not be ignored. Without SEO, you will likely struggle to rank your Shopify store in search results. 

Does Changing Shopify Theme Affect SEO? 

Yes, it may affect in positive or negative ways. A new theme can provide better support for SEO than an older theme, but it can also introduce new code that could inadvertently hurt your SEO. However, it mainly depends on how you will config your new theme. 


Shopify SEO can be a complex and time-consuming process, but it’s important to take the time to do it right. By following the tips in this guide, you can improve your chances of ranking well in search results and driving more traffic to your Shopify store. And if you need help with Shopify SEO, our team at SEO Tricker is here to help. Contact us today to learn more about our services. 

What’s your biggest takeaway from this guide on Shopify SEO? Let us know in the comments below!

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