How We Used Content Marketing Strategies to Boost Skans eCampus Rankings
Skans eCampus is a leading online education provider, offering a variety of online courses to students worldwide. When they contacted us, they had extremely low search engine rankings, and their goal was to increase their search rankings and traffic from Google. We used a mix of on-site and off-site content marketing strategies to help them reach their goals.
Our approach focuses on creating high-quality, keyword-rich content that boosts a website’s organic traffic and search engine ranking. Our team of content marketing experts understands the importance of quality content and creates SEO-optimized content that looks not only great but also ranks high in search engines.
This case study will show you how we used Content Marketing Strategies to Boost Skans eCampus Search Engine Rankings by leaps and bounds.
The objectives of our content marketing campaign were:
- To increase Skans eCampus’s organic traffic from Google by improving their search engine ranking.
- To increase brand awareness and online visibility for Skans eCampus.
- To generate leads and sales for Skans eCampus’s online courses.
- To help them rank on relevant, targeted keywords on Google SERPs.
The Challenge: Low Organic Traffic and Poor Search Engine Rankings
Despite their reputation as an education provider, their organic traffic and search engine rankings were quite low when they came to us. Their immediate need was to increase their organic traffic and search engine ranking to get more students signing up for their courses.
The Solution: A Comprehensive Content Marketing Strategy
After analyzing their website and conducting keyword research, we created a comprehensive content marketing strategy that helped them increase their organic traffic, ranking and eventually the number of students signing up for their courses.
Our Content Marketing Strategy Involved
1. Keyword Analysis and Selection
The first step was to analyze their website and determine the keywords that will help them rank higher on search engine result pages (SERPs). We spent a lot of time analyzing the most relevant keywords for their business. After careful selection, we used these keywords throughout the website and in all future content pieces. We checked the difficulty scores for each keyword to ensure we were targeting the right keywords.
2. Targeted Low Ranking Keywords
There were several targeted keywords for which their competitors were ranking low. We knew that if we could get Skans eCampus ranking for these keywords, they would significantly increase their organic traffic.
3. Original Content Creation
We focused on creating original, high-quality content, including blog posts, articles, infographics, and more. The content was not only informative and keyword rich, but it was also engaging and visually appealing.
4. On-Page SEO (Search Engine Optimization)
We optimized the content for on-page SEO by using the right keywords and phrases and proper meta tags and titles. We optimized all the existing content so it would be more visible to search engines.
5. Comprehensive Link Building Strategy and Guest Posting
In order to further improve their search engine ranking, we implemented a comprehensive link-building strategy by creating high-quality backlinks from authority websites in their industry. We also did guest posting on popular blogs and websites in their industry. This helped in increasing their brand awareness and reach.
6. Content Syndication
In addition to creating original content on their website, we used content syndication and curation websites like Medium, Quora, etc.
7. Social Media Promotion
We also utilized social media platforms like Twitter, Facebook, and LinkedIn to promote their content. The website we ranked was an education website, so we shared it in relevant forums and online communities. This helped in increasing their reach and visibility, leading to more website traffic.
8. Google Ads Campaigns
We created catchy content, titles, and descriptions for their Google Ads campaigns. We used relevant keywords and phrases to target their ads so they would be more visible to potential students who were searching for online courses.
9. Comprehensive Analytics Reporting
Last but not least, we provided comprehensive analytics reporting so Skans eCampus could track their progress and see the results of our efforts.
Results: A 1000% Increase in Organic Traffic
With the implementation of our strategy, Skans eCampus has seen a 1000% increase in their organic traffic with a significant improvement in their search engine rankings.
Several Keywords on First Page
Skans eCampus now ranks for several targeted keywords, and more students are signing up for their courses.
Positive Position Change in Google SERPs (search engine result pages)
Skans eCampus has seen a positive position change in Google SERPs for several of their targeted keywords. Their website now appears higher on search engine result pages, which has led to more traffic and conversions.
By investing in content marketing, Skans eCampus has seen a 10X return on their investment. They are now getting more students signing up for their courses, which has led to a significant increase in revenue.
Content marketing is an effective way to increase organic traffic and search engine ranking. By creating original, high-quality content and optimizing it for SEO, you can see a significant increase in traffic and leads. If you’re not sure where to start with your content marketing, contact us today, and we’ll help you get started.
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