When it comes to ranking high on search engines, most companies focus solely on on-page SEO tactics. But what they don’t realize is that off-page SEO is just as important, if not more so.

Recently, we got the opportunity to test our off-page SEO skills when Royal Bathrooms UK approached us, intending to rank for various search terms. Royal Bathrooms UK is a leading bathroom furniture, fixtures, and accessories retailer. They have been in business for over 30 years and have built a reputation for providing high-quality products at competitive prices.

While they had a strong brand and a loyal customer base, they were struggling to attract new customers from organic searches. Their website was not ranking well for any relevant keywords, and as a result, they were getting very little traffic from organic searches. They knew they needed to do something to improve their rankings, but they were not sure where to start. They had tried to do some off-page SEO on their own, but they did not see any results. This is where we came in. We created a customized off-page SEO strategy that helped them achieve their desired results

This case study will show you how our off-page SEO strategy helped Royal Bathrooms UK achieve high rankings for various search terms, resulting in increased traffic and sales.

Objective  

This case study aims to show you how our off-page SEO strategy helped Royal Bathrooms UK achieve the desired results.

• Increased traffic from organic search by 500%
• Achieved a first-page ranking for numerous competitive keywords
• Gained thousands of high-quality backlinks

The Challenge: Low Traffic and Poor Rankings

Royal Bathrooms is a UK-based company that sells bathroom products online. They approached us and wanted a complete Off-Page strategy, the Top three competitors’ backlinks, and wanted to remove spammy backlinks for their site.

Our Solution: A Comprehensive Off-Page SEO Strategy

After thoroughly analyzing their website and their competitors, we started by auditing their website and their current off-page SEO efforts. We quickly identified several areas that needed improvement and put together a customized Off-Page SEO strategy that helped them achieve their desired results.

Here’s a look at what we did and how it helped Royal Bathrooms UK dominate the web.

We Conducted an Extensive Competitor Analysis

The first step in our off-page SEO strategy was to conduct an extensive competitor analysis. We wanted to see what their competitors were doing that was working and what we could do to beat them. We looked at their competitors’ backlinks, content, social media presence, and anything else that could give us an edge. As per their demand, we made a list of their top three competitor’s backlinks.

Profile linking and blog commenting.

After we had a good understanding of their competitors, we started working on building high-quality backlinks. We knew that in order to rank higher, they needed to have more high-quality backlinks than their competitors. We achieved this by doing things like profile linking and blog commenting.

Remove all the spammy backlinks.

The next step was removing all of the spammy backlinks, hurting their rankings. We used various tools and methods to identify and remove these links.

Blog Submission web 2.0

In addition to profile linking and blog commenting, we also submitted their website to high-quality directories and web 2.0 sites. This helped them get even more high-quality backlinks and further improve their rankings.

Guest Posting

Another way we helped Royal Bathrooms UK get more high-quality backlinks was through guest posting. We wrote guest posts for relevant blogs and included links back to their website. This not only helped them get more backlinks but also helped them get traffic from the guest posts themselves.

Image, Video, and Infographic Submission

We also submitted images, videos, and infographics to relevant sites. This helped Royal Bathrooms UK get more exposure and improved its search engine rankings.

Social bookmarking

We used social bookmarking sites to help Royal Bathrooms UK get more exposure. We submitted their website and content to social bookmarking sites like Digg and StumbleUpon. This helped them get more traffic and improve their social media presence.

Forum Posting and Business Listing

In addition to social bookmarking, we also used forums to help Royal Bathrooms UK get more exposure. We found relevant forums and made sure that their website was listed in the signature of every post made. This helped them get more traffic and improved their search engine visibility. We also submitted their business to relevant directories and listing sites. This helped them improve their local search engine rankings.

Press release submission

Last but not least, we wrote press releases about their company and submitted them to high-quality press release directories.

The Results: A 500% Increase in Traffic

After implementing our off-page SEO strategy, Royal Bathrooms UK saw a 500% increase in traffic. Their rankings also improved dramatically, and they achieved their desired results. All the spammy backlinks were removed and replaced with high-quality backlinks. Their social media presence also increased, and they were able to get more exposure for their business. Overall, our off-page SEO strategy was successful, and Royal Bathrooms UK was satisfied with the results. If you want to improve your off-page SEO, contact us today, and we’ll be happy to help!

Conclusion

Off-page SEO is a vital part of any SEO strategy. If you want to rank higher and get more traffic, you need to focus on building high-quality backlinks. This can be done through guest posting, forum posting, social bookmarking, and press release submission. By building high-quality backlinks, you can improve your search engine rankings and get more exposure for your business. 

We hope this case study has given you some insight into how important off-page SEO is. If you have any questions or need help with your own off-page SEO, contact us today, and we’ll be happy to help!